diff --git a/mailnag-notify.py b/mailnag-notify.py
index 210c699..fa8f291 100755
--- a/mailnag-notify.py
+++ b/mailnag-notify.py
@@ -4,7 +4,7 @@ import subprocess
 
 
 def notify_send(subj, data):
-    result = subprocess.run(["notify-send", subj, data])
+    result = subprocess.run(["notify-send", "-t", "0", subj, data])
     if result.returncode == -127:
         print("error: notify-send program not found in PATH", file=sys.stderr)
         exit(1)